Concept:
Building The Bridge
Brand Ambassadors are what builds the Bridge between Customers and a Product/Service. They are the face of your brand.
Brand Ambassador
Their impact is what allows to crowd consumers to buy products and services from producers.
Their Impact
Global Competence, Culture Comptetence, Social Media Management, Communication and Diversity (open-minded and no sign of implicit bias)
What Builds a Brand Ambassador
They're very important when it comes to building ties and relationships, influencing of people, changing mindsets, innovating ideas, and adapting to change.
Why I find them important
Let's look deeper into what a Brand Ambassador is and the potential of what they can be
Brand Ambassador
Brand Ambassadors are the face of your brand. They know about the business just as much as the business owner does. They're the troopers that build bridges between the customers and the product and service a business, company, or corporation that are trying to promote. Most people like to use celebrities but are they really as effective for the long term? I don't think so...
Today we're working with people on a global level, not just people from within the city or country. We also need to build bridges across the world. Below you will see the types of skills that are needed to build a Brand Ambassador. This doesn't just have to do with come from a famous position. What we need are people will true expert skills in reaching out to people on Social Media and face-to-face.
What builds the Perfect Brand Ambassador
Building the Perfect Brand Amabassdor, so what does that consist of?
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Global Competence
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Ability to work on a global level.
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Represent a company in a different environment.
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Adapted to traveling globally.
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Culture Competence
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Open-minded to religion, lifestyle, and culture.
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Communication
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Able to communicate at a much higher level.
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Linguistic Skills above average.
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Social Media Management
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Able to understand current trends and are able to predict future trends.
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Influence people on a product or service on a social media platform.
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Connect to people on an emotional level to sway their heart to steer their values on a product or service.
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Diversity
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Able to work with multiple different groups of people.
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Avoids Implicit Bias Mindset.
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Their Impact
After building the Perfect Brand Amabassdor, how does it impact society, business, and trade? ​
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They're able to connect with several targeted audiences at once at a much higher level regular employees in a business or company. In society today they are so many tools to grab a specific adience's attention. Whether by informing, branding, or any other strategy used. The people are usually swayed by how something relates to them or how interested they are in an old, trending, or future product or service that will be available.
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Just like marketing yourself to find a job is similar to how businesses and companies are able to share their products and services onto consumers. Businesses start to take in the effect of having a bigger presence domestically and globally.
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You ever wonder how the trade worked? Well with several representatives coming from companies and business, they're able to connect and negotiate terms with others to collect and produce goods from one another. A representative acts as an Ambassador for the business or company and markets their jobs brand to the other client or etc.
Why I find them so Relevant
The word Brand and Ambassador are different when separated. It is when someone came up with the great idea during the digital age of having someone become an ambassador for a business or organization and help create a brand to make a profit and even promote his or her own brand or worth.
Ambassadors are what builds the bridges across the world. By the name, it may seem obvious, but the details inside of what happens while networking and stability growing are quite important.
5 Reaons Why We Need Brand Ambassador Programs
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People appreciate personal buying experiences
People want and expect companies to portray their products and services. As in when they seek, they want input and purchase decisions to be made easier. Ambassadors are able to "translate a company's message into human-human terms while providing honest, detailed information to draw in new customers."
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Word-of-mouth is credible
Consumers usually trust online information or peer recommendations much higher than advertisements online. On page 8 you will find these studies and statistics made in our more sophisticated consumer and producer times. [You can also click on image to proceed to the Nielson Report]
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With Ambassadors, Time is on Your Side
Today commercials on televisions and banner ads have a limit to their potential. With Brand Ambassadors they are looked at as experts on a company's product or service which has a long-term effect which then allows "Real Time Marketing; responding to current events within a relevant time frame." The big part about this is, a Brand Ambassador works immediately without needing a properly planned schedule.
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Ambassadors can create geniune emotion
What consumers love is the fact Brand Ambassadors will give real-time honest opinions about products and services which builds trust between the consumer and producer. This builds trust between the business and consumers creating an emotional connection. not only this is good for the long run, this also empowers consumers to recruit their own network to add more consumers for the business the Brand Ambassadors are helping.
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Brand Ambassadors create more ambassadors
As you know well today, Brand Ambassadors are appearing everywhere all over Social Media and in person. The more they are able to market a specific brand they start to build 'bridges' for different types of audiences. As others become influenced by this, many more people start to build their own brand. Businesses and Companies then notice these skills on how certain people build the connections to audiences. Ambassadors are the connectors to forming bridges. The network only gets bigger and the connection becomes stronger.
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Source
Smith, E. (2015, August 15). 5 Reasons why you need a brand ambassador. tapinfluence: Influencer Marketing, Retrieved from:
Marketers. https://www.tapinfluence.com/five-reasons-why-need-brand-ambassadors/
HelloTalk
Where People Connect, Exchange, Learn, and Experience
So what is HelloTalk?
HelloTalk is a Language Exahange app that you can download on any Apple or Android Device. This app allows people from all over the world to communicate with one another. This app currently has over 10 Million Users and is steadily growing since 2012.
Why you ask?
During my earlier college years until now, I've always loved to learn about different cultures and to see and understand different point of views and mindsets. We live in a very diverse world after all. I've always wanted to learn different languages and currently trying to learn Mandarin and Korean. As well as keeping in touch with some of my Italian skills. Sadly during my college years, it was quite tough to practice on top of my studies. So through some inspiration, I would listen to artists from Italy, Korea, and China. Sometimes a little inspiration goes a long way.
What does this Inspire?
There are people and students all over the world that want to learn different languages, especially English since many students aspire to come to the United States. This is also a free platform for users to come in and start learning different languages. This a "Multilingual Platform Language and Culture Exchange" app after all. Though if you want to have access to more than one language at once (which is up to three) they will have to pay a very small monthly subscription fee.
Click here for New Learning Times EDLAB REVIEW: A Multilingual Platform for Language and Culture Exchange
Why does this Inspire?
An app such as this creates more motivation in individuals because this makes people's dreams of learning different languages more realistic. With the app HelloTalk, you can communicate with others, correct each other grammar and sentence structures, voice call, video call, and follow newsfeed from people in your chosen language you want to learn. When you post something, the community will instantly help fix your grammar if they're any mistakes, as well as communicating with you as well.
The Potential
As numbers keep on growing and growing, the number of people becoming interested outside their scope is exceeding predicted numbers. Today the world is more engaged than ever to the point people are even meeting each other on this app when they travel to different countries. Though I recommend if you do, be careful and meet in a public place. I've actually made a friend a met a person from China in person that actually attended my University. The odds of that happening are really odd.
This app makes it more possible for international students to be able to study and even work in the US.
For example Around 30% of the US Student Body in College are students from Asia.
In the view more below, you will see and understand the importance and potential this supports. This Language Culture Exchange App changes our values and the way we think. Now that we are such a big diverse connected world. We have to be able to attain the necessary skills and experience to have a standing foot in this world.
The Global Competence
In the view more above ^ you've noticed how the potential in all this relates to global competence. Having global competence is a plus for you. Not only you will have a higher chance of being employed, but you will have a much richer experience in life.
Global Competence
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Culture Competence
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Better Communication Skills
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Live a richer experience
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Bigger Network
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Higher Employment Rate
Link Below Contains ways you can educate yourself on the value and importance on Global Competence
View More will show my own Infographic Presentation on Global Importance
Many People Study Abroad
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The Numbers Increase per Year
References
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LaTorre, S. (2016, March 17). Importance of brand ambassadors. EGM: Freelancing, Tips. Retrieved from: https://www.egmanagementconsultant.us/importance-brand-ambassadors/
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Smith, E. (2015, October 15). 5 Reasons why you need a brand ambassador program. tapinfluence: Influencer Marketing, Marketers. Retrieved from: https://www.tapinfluence.com/five-reasons-why-need-brand-ambassadors/
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Nielson. (2016, January). Global connected commerce. The Nielson Company. Retrieved from: https://www.nielsen.com/content/dam/nielsenglobal/jp/docs/report/2016/Nielsen-Global-Connected-Commerce-Report-January-2016
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Santa Clara, Calif. (2018, May 30). HelloTalk language learning app surpasses 10 million users. StreetInsider Premium: Press Releases. Retrieved from: https://www.streetinsider.com/Press+Releases/HelloTalk+Language+Learning+App+Surpasses+10+Million+Users/14249170.html
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Hardman, S. (2017, June). A multilingual platform for language and culture exchange. New Learning Times: EDLAB REVIEW. Retrieved from: https://newlearningtimes.com/cms/article/4488/a-multilingual-platform-for-language-and-culture
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Description of HelloTalk Tool by edshelf. Retrieved from: https://edshelf.com/tool/hellotalk/
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Winkler, K. (2016, April 19). HelloTalk racks up to 3 million mobile language learners. EDUKWEST: Asia, Global Communication. Retrieved from: http://www.edukwest.com/hellotalk-mobile-language-learners/
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